How to Plan and Conduct an Effective Adoption Recruitment Campaign

摘要

Recruitment of adoptive families emerges as a central task for adoption programs nationwide. To meet this challenging task, workers must learn to recruit aggressively, employing creative new techniques designed to reach and attract adoptive parents for children who may be from various minority groups, siblings who should remain together, older children, and children with physical, emotional or mental handicaps. The manual is presented in two sections. Section A, Organizing and Managing a Campaign, outlines the organization of a campaign from the first planning session through evaluations of the results. Section B, Recruiting Through the Media, focuses on effective use of mass media - television, radio and newspapers. It provides technical guidance on such basics as understanding differences among the various media and working with professionals in the field of communications.