A Study of Metric Conversion of Distilled Spirits Containers: A Policy and Planning Evaluation: Task I. Comprehensive Report on the Conversion Process

摘要

Chapter I presents a brief overview of the distilled spirits industry in order to understand the context of events and issues addressed in later chapters. Chapter II analyzes the motivation phase, during which a consensus was reached within the industry that conversion was a desirable objective and should be pursued. Chapter III analyzes the planning phase, when the details of the conversion were discussed and decided upon by the parties involved. Chapter IV describes and analyzes the events, issues, and problems of the implementation phase of the conversion. In Chapter V, the costs and savings resulting from the conversion are analyzed. Chapter VI analyzes the impacts of the conversion on prices, and Chapter VII the impacts on consumption, profitability, industry structure, and size, product, and brand preferences. Chapter VIII summarizes the important findings and conclusions from the research. Lastly, an Appendix presents in chronological order the dates and descriptions of events and activities related to the conversion which were uncovered during the course of this research.