Evaluation of a National Health Promotion Media Campaign. Volume III. Analysis of Message Strategy

摘要

The HEALTHSTYLE campaign is aimed to increase public knowledge of the actions people can take to improve and maintain their health. The evaluation of the campaign had three major objectives, two of which are covered in this report: assessing the effect of the campaign on the public and gaining insights into effective ways to conduct future health promotion efforts. To assess the effects of the campaign, a randomly selected group was interviewed before it began and eight months later. Control groups were also interviewed.