Development of Safety Helmet Educational Materials

摘要

The report describes the development of attitude/behavioral change strategies and educational materials designed to encourage the voluntary use of motorcycle safety helmets. The project involved three major phases: Problem Analysis, Materials Selection and Development, and Field Test of Materials. Phase I consisted of a thorough analysis of the reasons for non-usage of helmets, a critical examination of past attempts to change safety related behaviors, and development of new concept approaches for modifying attitudes and behavior. Phase II--Materials Selection and Development involved the development of a comprehensive set of helmet education materials including television and radio public service announcements (PSAs), poster, and brochures. Phase III--Field Test of Materials specified a plan to subject each of the campaign materials to review/critique by a representative cross section of the intended target audiences.