Corporate Incentives for Promoting Safety Belt Use: Rationale, Guidelines and Examples

摘要

This manual was designed to teach the corporate executive successful strategies for implementing and evaluating a successful industry-based program to motivate employee safety belt use. A rationale is given for the general approach; and specific guidelines are offered for varieties of corporate settings. The use of incentives rather than disincentives is emphasized, and three basic application procedures are specified, depending upon the milieu: (1) direct and immediate rewards, (2) direct and delayed rewards, and (3) indirect rewards. Strategies are outlined for directing peer pressure toward safety belt promotion, and for maximizing cost effectiveness. All procedures and interventions are highlighted with actual examples of materials from prior industry programs that were particularly successful. Twelve case studies of industry-based safety belt programs are presented which successfully applied the principles and procedures suggested in this manual.