How to Organize an Alcohol Abuse Prevention Campaign: A Technical Assistance Guide for Community Campaign Planners

摘要

Guidelines for organizing a community alcohol abuse prevention campaign are provided. Information is presented on how to define the target population, assess the alcohol network (i.e., human resources), and organize the campaign committee. The timing of the prevention campaign, planning of an overall campaign strategy, soliciting of campaign resources, and securing airtime for public service announcements are discussed. The use of radio stations as a major tool for reaching teenagers with such a campaign is also described.