Export Marketing Analysis (On the Feasibility of the Wright Co., Inc. Marketing an Egg Product in Asia)

摘要

This is a report on the feasibility of the Wrightco Co., Inc. marketing an egg product in Asia. The purpose is two-fold: to (1) identify a promising market for egg products in Asia; and to (2) decide the feasibility of Wrightco competing in such a market. In addition, the report includes information on approaching the market and recommendations for how Wrightco should proceed. The information presented in this report is based on both first-hand data gathered in the field and secondary source data produced by a number of national and international organizations.