West Virginia Transit Marketing Manual: Get on the Bus and Ride

摘要

The manual presents a marketing campaign for small to medium size transit systems developed by the West Virginia Public Transportation Division. The document includes newspaper ads and promotions, radio commercial text, public relations approaches and sample news releases, text of public service announcements, transit education activity ideas, sample schedules, and rider's guides and directories. Together they can be used in a comprehensive campaign to promote transit system ridership. Much of the material is generic, and can also be used by transit systems in other areas. The document should be of special use to managers of transit services and their marketing staffs.