Privately Speaking: Corporate Community Involvement in Meeting the Needs of Older Americans

摘要

This is a report about actions that private corporations can take-and are taking-to respond to the needs and abilities of older Americans. It indicates why more and more firms are becoming concerned with this population group. It tells about how corporations can relate more effectively to older people-whether they are consumers, employees, or simply citizens of the community. It suggests that corporations make a number of policy decisions and control a wide range of resources that are important to older people, and that could be more effectively used to benefit older people-and the corporation. This report is intended to help business leaders to rethink how their companies relate to older Americans and suggest a number of potential new directions for corporate action. It highlights a number of innovative ways that firms are using corporate tools-ranging from new products and services to creative corporate giving and investments-to help shape the future progress of older Americans.