National Ridesharing Demonstration Program: Employer-Based Rideshare Promotion in Atlanta, GA

摘要

An existing Georgia DOT ridesharing program had been promoting ridesharing through employers, with a focus on employers with more than 1000 employees in one location. The major elements of the demonstration were expansion of ridesharing promotion to: (1) single employers with more than 100 employees at one location; and (2) multi-employer work locations in the Central Business District. The evaluation measured the impact of the demonstration through workplace-based surveys of employers and employees in the Atlanta region. These surveys indicated that the demonstration was successful in reaching the large employers in the region, but that the direct impact of the program on employers' decisions to provide ridesharing could not be determined. The employee survey indicated that seventeen percent of the region's employees were aware of the ridesharing demonstration. It was not possible to determine the direct impact of the demonstration on employee commuting decisions.