Marketing Role of International Joint Ventures in the Development of Pacific Island Industrial Tuna Fisheries

摘要

International joint ventures have played a significant role in the recent development of commercial tuna fisheries in the southwest Pacific. This report describes the tuna export marketing activities of Japanese joint venture partners in three enduring joint venture companies in Fiji, the Solomon Islands, and Vanuatu. Tuna export development trends in these island nations suggest that affiliation with Japanese firms has led to dramatic expansion in tuna exports and increased value-added due to additional local processing. Japanese partners have tended to dominate production and marketing management in the joint venture companies and have devoted little attention to training local staff in tuna export marketing skills. Profitability of the ventures has also been less than anticipated.