Transit Marketing: Successes and Failures

摘要

The synthesis will be of interest to transit planners, administrators, and others in the transit field who are concerned with the marketing of transit services. Information is presented on transit marketing programs that have been successful and on some that were not successful. Transit agencies have tried many different types of marketing programs to increase ridership or revenue or to improve operations; these have met with varying degrees of success. The report of the Transportation Research Board describes several of these programs and gives general indication of why some are more successful than others.