Marketing Manual for Shared-Ride Taxi Systems in Wisconsin

摘要

The report is designed to assist local shared-ride taxi systems in preparing and implementing marketing programs for their systems. The report describes a seven step process that can be used to develop and focus a marketing plan that will be effective for specific markets in small communities. It also presents details on 28 potential marketing activities, as well as information on how to estimate the cost of, and implement, each activity. Appendices include advertising materials for newspapers and radio ads, a sample Rider Guide, and logos from other shared ride taxi systems. The document will be of particular use to operators of shared-ride and other services in rural areas and small communities.