Communicating Radon Risk Effectively: Radon Testing in Maryland. Final Report

摘要

Two sets of materials and corresponding delivery strategies for communicating radon risk were evaluated, compared with a 'no-special-treatment' strategy in a comparison community. One community received radio public service announcements and utility bill inserts. The second received these plus posters, local government sponsorship of a radon awareness week, and local slide presentations. The most intensive efforts (multiple channels, multiple hits) were more effective than the less intensive effort, which had little impact compared with no special treatment. From a marketing perspective, the effort was very successful, increasing the share of homeowners who tested for radon from 5% to 15%. This may not be viewed as sufficiently effective from a public health perspective, however.