Factors Influencing Market Development for Mississippi Soft Shell Crawfish

摘要

While the survey was originally intended to determine how to best position Mississippi-produced soft shell crawfish in the market-place, it served to: gauge buyers' responses to the product during the recent decline in demand and price; provide information on price ceilings for the product in the tested markets; and provide recommendations to Mississippi producers on pricing, packaging and quality control issues of importance to consumers. Three separate market areas were selected for testing: restaurants and retail seafood dealers in coastal Mississippi; the restaurant trade in California; and national seafood distributors.