Results of a Television Station Managers' Telephone Survey of NASA's Destination Tomorrow(Trademark)

摘要

We conducted a television station managers' telephone survey concerning NASA's Destination Tomorrow. On a 10-point scale, survey participants rated the overall technical quality of NASA's Destination Tomorrow highly (mean = 9.48), and the educational value of the series slightly more highly (mean = 9.56). Ninety one percent of the participants reported that the technical quality of NASA's Destination Tomorrow was higher compared to other educational programming that airs on their station. Most stations (81 percent) indicated that NASA's Destination Tomorrow was well received by their audiences, and 97 percent indicated that they had recommended or would recommend the series to a colleague. Lastly, using a 10-point scale, survey participants indicated that (1) the series successfully educates people about what NASA does (mean = 9.23), (2) the information contained in NASA's Destination Tomorrow is credible (mean = 9.53), and (3) the series is successful in educating the public about what NASA does (mean = 9.23).