This paper is a presentation made in support of the statistics profession. This field can say it has had a major impact in most major fields of study presently undertaken by man, yet it is not perceived as an important, or critical field of study. It is not a growth field either, witness the almost level number of faculty and new PhD's produced over the past twenty years. The author argues the profession must do a better job of selling itself to the students it educates. Awaken them to the impact of statistics in their lives and their business worlds, so that they see beyond the formulae to the application of these principles.
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