Market research on the use of energy saving lamps in the domestic sector

摘要

During the past few years, many campaigns have been carried out to encourage customers to use compact fluorescent lamps (CFLs) instead of incandescent lamps. Information has been retrieved from 26 different programmes carried out in the period 1988-94, including different combinations of direct installations, rebates, give-away, wholesale discounts, and pay-on-the-bill schemes. A very broad range of promotional strategies have been employed including direct mail, give-aways, articles and/or advertisements in newspapers, brochures, TV and/or radio announcements. The percentage of customers who use CFLs in Denmark, Germany and the Netherlands is close to 50%. The use per residence depends firstly on the type, and secondly on the size of the residence and the number of inhabitants. Use of CFLs instead of incandescent lamps gives a favourable Benefit cost Ratio (BCR) for the customer as well as for the society. The main barrier to the procurement of CFLs in the three countries analyzed is that customers find the price of CFLs too high in comparison with incandescent lamps. (EG) 22 refs.