Marketing Plan to Accelerate the Use of Vanpools

摘要

The objective of the FEA Vanpool Demonstration Project is to establish, document, and demonstrate in action the near-term and long-range viability of vanpools as an instrument of national policy for conserving energy, reducing the number of vehicles on the road, and improving the environment. Available case studies have already demonstrated that correctly conceived, designed, and implemented, vanpool programs could be self-supporting and remarkably successful.nThrough this Demonstration Project, we want to translate the success of a few companies' vanpool programs into a prototype for national expansion.