Hood River Conservation Project: The Hood River Story: Marketing a Conservation Project: Volume 2, Final Report

摘要

This report presents the marketing efforts behind the Hood River Conservation Project (the Project). The Project was a research effort designed to identify and systematically document the effects and retrofit potential of conservation when rapidly implemented within a limited geographic area. Super-weatherization measures were installed in 85 percent of all qualified households at virtually no cost to the homeowner. The goals of the project were to determine the maximum penetration rate of weatherization participation and measures within a limited period of time; the relative effectiveness of various approaches to conservation marketing; the characteristics of community social interaction and impacts under maximum conservation conditions; the costs associated with the development and conduct of a maximum conservation effort; and the effects of conservation on distribution and transmission systems, load management, and savings. The purpose of this volume is to present the marketing efforts of the Project (drawing from the community assessment, marketing plan, and promotional plan) and their impact in achieving program goals (defined as participation, measures penetration, and pre- and posttest survey results). 20 refs, 8 figs., 10 tabs. (ERA citation 13:030469)