Community Needs Assessment to Plan Marketing Strategies for Increased TRICARE Prime Enrollment to the Naval Hospital Corpus Christi Healthcare System.

摘要

In these changing times of the Military Health System, Medical Treatment Facilities re faced with numerous resource constraints. At the same time, they must justify their existence. Enrollment to TRICARE Prime with a Military Treatment Facility Primary Care Manager is one indicator that is tracked as justification. Naval Hospital Corpus Christi Healthcare System is looking for a framework to guide them in making strategy planning decisions on marketing efforts to increase TRICARE Prime enrollment to the Military Treatment Facility. This paper is documentation of a thorough needs assessment of the beneficiary population to ascertain the eligible population already enrolled and those remaining. It also suggest what the prime target market is for marketing and capturing into TRICARE Prime.