Transforming Personnel Accessions: Recruiting in the E-Business World

摘要

Electronic commerce now has many meanings to a variety of people. Electronic commerce--or the digital economy, refers to an economic system where service providers and consumers are aided by computers and the linking of computing technology that enable an entirely new method of conducting business. The United States Army Recruiting Command, as one of the largest sales firms in the world, is no different in its need to embrace electronic commerce. In this newly defined world of business, it is vital to have an insightful understanding of this 'Brave New World' and the next-generation information infrastructure. While there is no guarantee who will win or lose in this new world of commerce, the basic foundation for a totally unique manner in which the U.S. Army accessions new soldiers into the personnel pipeline has been laid, and so has the stage for a transformation of the recruiting business. This paper introduces readers to the underlying economic aspects of the electronic marketplace in order to provide them with an understanding of the fundamental implications of technological developments, business strategies and policies. This will lay the foundation for the development of radically new business models that will greatly affect the manner in which the United States Army procures enlistments.