Motion Imagery's Effect on Air Force Commanders' Decision-Marketing Process: A Phenomenological Perspective

摘要

This inquiry focuses on Air Force commanders' personal experiences with motion imagery when used as a tool in the decision-making process. It adopts a grounded theory approach to analyze emergent themes from the commanders' phenomenological perspectives. Strauss and Corbin's methodology of open, axial, and selective coding was used to analyze semi-structured interviews and senior leaders' videotaped interviews. The results indicated a substantive level theory based on Boyd's OODA (observe, orient, decide, act) loop in military decision-making. I label this emerging theory as Clear Canopy: Motion imagery use expedites the OODA loop in the first phase, approves/disproves mental images commanders might have in the orientation stage, validates/ challenges pending decisions if more imagery is obtained, and provides feedback after action is completed.