Going to the Mines to Look for Diamonds. Experimenting with Military Recruiting Stations in Malls

摘要

In December 2000, the Under Secretary of Defense for Personnel and Readiness (USDP AND R) presided over the opening ceremony of a prototype 'marketing-enhanced recruiting station' (MERS) in the Potomac Mills Mall located in northern Virginia, about 15 miles south of Washington, D.C. The purpose of the prototype recruiting station was to explore the use of recruiting stations as tools for marketing the military services to the public.