Market Analysis of Publications, Trade Conferences, and Key Events for Fleet Readiness Center Southwest

摘要

The purpose of this MBA Project is to develop a well-defined process to ensure reasonable access to industry publications for Fleet Readiness Center Southwest (FRCSW) through the compilation of a user-friendly database. For each of the targeted publications, the project team determined the individual publication's requirements, content interest(s), and outlined the publication's preferred method for article/press release submission and publication. The project team identified industry trade conferences, events, and other promotional opportunities that would be appropriate for FRCSW to consider for participation. This project was conducted with the assistance of FRCSW and faculty at the Naval Postgraduate School. Key areas of concern are: defining a logical process to indicate preferred publications, conferences, and key events for FRCSW participation, developing a database that is both easy to use and comprehensive, and finding ample research information to effectively analyze data. Recommendations are made and incorporated into the final database. This database can be used by FRCSW as a reference guide to expedite and simplify the process of choosing proper publications, conferences, and events for marketing and article submission.