Culture, Politeness and Directive Compliance: Does Saying 'Please' Make a Difference

摘要

We argue that traditional cultural factors (from Hofstede, Nisbett, etc.) are too abstract to provide good, predictive models of important human performance behaviours such as compliance with directives. Instead, we focus on culture-specific social interaction behaviours in language, gesture, etc. (i.e., 'etiquette') as a more concrete and quantifiable bridge between abstract cultural factors and human performance. We describe a computational model of etiquette and face threat perception we have developed, called CECAEDA (Computational Effects of Cultural Attributes and Etiquette on Directive Adherence).