Air University Outreach Squadron Officer School Think Tank.

摘要

Lt Gen Steven Kwast challenged Think Tank (SOS class 15-C) to consider ways in which Air University (AU) can build partnerships with sister services, academia and industry while still developing military leaders and building prestige for the institution. In response to this challenge, a marketing focused plan was proposed. Specifically, Think Tank recommended that AU connect its various schools and departments, aggressively push intellectual products out to academia and industry, and actively pull civilian and military experts into the university. An apparent lack of connection and awareness between students and faculty in various AU schools undermines the institution s image and prestige. Designing meaningful orientations for new students and faculty, connecting AU departments and students using social media will help to bridge the gap. Additionally, establishing an active AU alumni association will facilitate inter-department cooperation on complex research projects, elevate student morale and inform service members Department of Defense wide about important work happening at AU. With increased internal marketing, morale and a well-designed Internet presence, through a redesigned website and various social media, AU can push its state-of-the art research and scholarship in leadership, strategy and airpower studies, thus raising its prestige. Also important in building recognition and reputation, AU will join the democratization of education by offering Massive Open Online Courses (MOOCs), podcasts, webinars and other virtual content. This increase in prestige will help AU pull in guest lecturers and researchers from industry, academia, and the military, thus furthering the university s academic rigor, reputation and reach.