Integrated Communication in Multinational Coalition Operations Within a Comprehensive Approach. Framework Concept.

摘要

The central purpose of the document is to provide a conceptual framework for integrating communication in international crisis management operations. Based on the acknowledgment that coalitions are challenged with achieving both cohesive and coherent communication in such contexts, a solution- model is proposed, which consists of three characteristics. First, communication must be deeply integrated throughout all processes within a coalition - from planning to assessment of activity. Second, leaders should play a key role in the coalition's communication efforts and take this issue very seriously. Third, internal and external communication processes should be harmonised and a clear common identity of the coalition be developed and communicated both within and outside the coalition.