Pilot Results - The use of Real-time Preference Measurement Technology to Support the Retention of Enlisted Personnel

摘要

This report describes a pilot project designed to demonstrate the feasibility of real-time preference measurement in a military personnel setting, specifically the preferences of enlisted Soldiers for re-enlistment incentive. TrueChoice Solutions (TCS) found the Defense Technical Information Center (DTIC) willing and able to host their preference measurement technology application. The Soldiers surveyed were in their first or second term and within 24 months of expiration of term of service (ETS). Response rates to the survey invitations were low (as expected), but completion rates of those who played the TCS 'game' were very high. Illustrative preference measurement results from the TCS Dashboard 'online analytics' are presented.