Alternative Methods for Distributing Alert Devices

摘要

The objective of this research was to evaluate the various distribution methods that might be used to place a maximum number of alert devices for nuclear attack in the hands of consumers. The advantages and limitations of each of the various distribution methods are discussed in this report. The distribution methods explored include direct sale to the consumer through various types of distribution channels, leasing to the consumer, government issue, and indirect sale to the consumer by incorporation of the alert device into other consumer products. The evaluation of each method includes such factors as total costs--including direct cost to the consumer and cost to the federal government and other public agencies; total time required to achieve the distribution; percentage of the population reached; and other limitations. Specific data on the percentage of the population that would be reached by each method of distribution are not included in this report since no data concerning public acceptance or intention of buying the alert devices were available during the period covered by this research. Such information can be derived from a concurrent public attitude survey undertaken by the University of Pittsburgh in December l963but not yet published. The institute report is written so that the information derived from the University of Pittsburgh survey report can be utilized in the final evaluation of the alternative distribution methods. (Author)