Perspectives on Attitude Assessment: Surveys and Their Alternatives - Proceedings of a Conference Held at The Bishop's Lodge, Santa Fe, New Mexico on April 22-24, 1975.

摘要

Topics include: A review of survey research in the Navy and other services; a review of the concepts of attitudes and attitudes in relation to behaviors; the institutionalization of surveys; decision criteria for conducting surveys; legal, ethical, and practical issues in survey research; legislation affecting surveys; experience with unobtrusive measures as survey alternatives; social observational techniques, archaeological methods applied to the understanding of contemporary society; physiological and their attitudinal correlates; ECHO, a method for estimating value systems in different cultures; multi-method research approaches to a single problem; field experimentation techniques as complementary to surveys; the protection of the rights of human subjects; and the randomized response method. Lists of participants, workshops, and 'special interest groups,' and summary papers, are included.