Proceedings of the (20th) Annual Military Librarians' Workshop on Public Relations, United States Naval Academy, Annapolis, Maryland, 20-22 October 1976.

摘要

Presentations dealt with proper identification of goals and needs of organizations, tips about effective use of common publicity tools, reviews of successful publicity programs and techniques for evaluating PR programs. Partial contents: Publicity Tools; Publicity Programs; Evaluating PR Programs; Questions on Copyright; Federal Library Committee and OCLC Update; DDC's Publicity Support to Libraries; Bibliographic Control of Technical Reports Using an OCLC-Compatible System; and Streamlining Purchasing Operations.