Public Relations: New Emphasis on Communication.

机译：公共关系：新的传播重点。

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The author presents a public relations communication model. The model is designed with communication as its core, and all parts of the model draw their substance from communication. The model is discussed in relation to each of its parts and their importance to achieving an effective public relations process.

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作者
Moss, D. J.;
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年度 1978
页码 1-66
总页数 66
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
Public relations; Social communication; Public opinion; Community relations; Feedback; Decision making; Models; Management planning and control; Theses;

机译：公共关系;社会交往;舆论;社区关系;反馈;决策;模型;管理规划和控制;论文;

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Public Relations: New Emphasis on Communication.

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