Assessment of Attitudes and Opinions. Report of a Conference Held at Annapolis, Maryland on February 16-17, 1978.

摘要

During February 16-17, 1978, the Office of Naval Research sponsored a conference on the assessment of attitudes and opinions. The purpose of the meeting was to look into innovative methods for assessing attitudes; several technical disciplines were represented, e.g., economics, social psychology, and cultural anthropology. A secondary purpose dealt with defining research questions on matters related to attitude measurement. In addition to formal papers, there were workshops to consider survey needs in four areas: utilization of military women, unionization, family services, and work incentives and productivity. The keynote speaker, the Principal Deputy Assistant Secretary of the Navy for Manpower, discussed the value of survey-based data for manpower decision making. (Author)