Integrating Qualitative and Quantitative Research in Organizations

摘要

This paper first identifies the differing assumptions and perspectives of management practitioners, qualitative researchers, and quantitative researchers. Special attention is given to the question of 'research for what', and 'what should the output of research be.' Next, the major differences between qualitative and quantitative approaches are highlighted and some mutually beneficial designs, perspectives and philosophies for these differences to be resolved and integrated are suggested. Finally, a specific example is used to show that an integrated approach can be effective. (Author)