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Applying an Information Processing Model to Measure the Effectiveness of a Mailed Circular Advertisement.

机译：应用信息处理模型衡量邮寄广告的有效性。

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Achenbaugh, D. A.;
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年度 1982
页码 1-85
总页数 85
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
Naval research; Management planning and control; Marketing; Public relations; Information processing; Operational effectiveness; Measurement; Mathematical models; Questionnaires; Research management; Naval planning; Theses; Mailed circular advertisement;

机译：海军研究;管理规划和控制;市场营销;公共关系;信息处理;运作有效性;测量;数学模型;问卷调查;研究管理;海军规划;论文;邮寄广告;

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Applying an Information Processing Model to Measure the Effectiveness of a Mailed Circular Advertisement.

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