Effects of Social Information, Co-Worker Credibility and Social Cue Unanimity on Task Perceptions, Satisfaction, and Performance.

摘要

This study assessed the effects of socially-provided task information, the credibility of the influence agents and the amount of agreement between the influence agents on the task perceptions and satisfaction of individuals learning a new job. A 2X2X2 factorial design was utilized, with a sample of 174 undergraduate females. The levels of the three independent variables were: positive versus negative social cues, high versus low model credibility, and unanimous versus deviant cue presentation. Results indicated no effect of social cues upon either perceptions or satisfaction, although differences were in the predicted direction for perceptions. A significant social cues X cue unanimity interaction was found for the overall satisfaction measure, albeit in a manner contrary to that anticipated. While model group credibility had no appreciable effect on the dependent measures, social cues had significant effects on both quantitative and qualitative indices of performance. All results are discussed in terms of prior research, and implications for future research are considered. (Author)