Assessment of the College Market Spring-Summer 1980

摘要

Data are presented from a national telephone survey of students in four-year colleges and universities that was conducted to (1) determine the propensity of college students to enter military officer programs; (2) explore the underlying determinants and predictors of a college student's decision to seek (or not to seek) a commission in the military; and (3) investigate new recruitment paths that could provide the military with better access to the college market, with particular emphasis on recruitment of target subgroups. These target subgroups, identified by the Department of Defense as of particular interest for recruitment to officer programs, include students with technical majors, women, and racial minorities. The starting point for the survey analysis is a career decision model that involves a number of branching choices for students leaving high school: whether or not to go to college, what major to select, whether to graduate, whether to enter the labor force after graduation or pursue other alternatives, what sector of the economy to work in, and what kind of occupation to pursue.