Exploratory Analysis of the Relationship between Media Richness and Managerial Information Processing

摘要

A dilemma exists between technical information designers and students managerial information behavior. A richness model is proposed that uses the concepts of media richness and communication learning requirements to integrate the two perspectives. The concepts and model were tested in a four-stage research program, and they were generally supported. Managers tended to prefer rich, oral media when learning requirements were high and less rich, written media when learning requirements were low. (Author)