What Makes a Message Stick. The Role of Content and Context in Social Media Epidemics.

摘要

When will a message go viral. This is one of the most important questions one can ask when analyzing and trying to understand social media. Our one-year AOARD project tackles this question from two perspectives: understanding individual user preferences, and understanding message popularity from collective user behavior. Our work focuses on building models that predict user behavior and overall popularity. In addition, we also present and analyze observations that explain such behavior from content characteristics and social interactions.