Demand and Marketing Study at Army Corps of Engineers Day-Use Areas

摘要

Increasing use of fees to offset declining appropriations has been an ongoingreality for the past 10 years. There are few studies that attempt to gather the impact this has on the users at Corps projects. This study developed marketing and demand information along with attitudinal measures related to fees for Corps day-use facilities (picnic areas, beaches, and boat ramps) from six Corps projects in different parts of the country. Revenue projections and fee impacts on population subgroups along with respondent motivations, attitudes, and expectations towards fees are provided along with recommendations concerning the implementation and level of fee for day-use facilities. Attitudes, Motivations, Perceptions, Fees, Outdoor recreation, Revenue. Marketing and demand studies.