Computer-Based Optimization of Concepts for Military Ration Packaging

摘要

Packaging is a critical factor impacting the behavioral response to foods. Foodpackaging must be informative, visually appealing, and functional. Traditional approaches to package design rely on experts to create concepts and executions that are subsequently assessed by users. There are two distinct patterns to the assessment: aesthetic and functional. In the case of consumer packages, concepts are designed to promote purchase. In the case of the military rations, concepts focus on the functionality of the package. Whether we deal with consumer or military packages it is difficult to identify those features which drive acceptance. A research procedure which identifies the key elements promoting acceptance (vs rejection) would have great promise for making package design more effective.