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【2h】Digital marketing in the global marketplace: Latest developments

机译全球市场中的数字营销:最新发展

【摘要】The internet offers international marketers a platter full of promises. It can be leveraged to save costs and time and generate revenues. Customers previously outside the marketer’s reach now become accessible. For numerous business around the world, it has proven to be a cost-efficient distribution channel. In spite of all these goodies, marketers should not overlook the challenges that international internet marketing poses. Some of those barriers are structural and may be difficult to overcome. Other challenges are strategic. Companies who want to embrace the internet have to think about the implications of this medium for their global marketing strategy.

【作者】Helsen, Kristiaan;

【作者单位】

【年(卷),期】2019(),

【年度】2019

【页码】

【总页数】24

【原文格式】PDF

【正文语种】

【中图分类】

【网站名称】香港科技大学图书馆

【栏目名称】所有文件

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