Research on Marketing Strategy of Huawei Mobile Phone in European Market

摘要

At present, telecommunication equipment follows the trend of scientificand technological development and continues to provide a steady stream of power for the promotion of economic andinformation globalization. Huawei Technologies Co., Ltd. has graduallybecome a major supplier in China by providing various network solutions fortelecom operators. Huawei’s mobile phones and other products have also achievedinternational layout. R&D institutions, market branches, and joint ventureshave been established in many European countries. However, in the face ofincreasing demand from overseas markets, the fierce competition in the internationaltelecommunications market, and the challenges and opportunities continue tostand out in the context of economic globalization. How Huawei optimizes itsexisting European brands and implements innovative marketing strategies to formthe company’s core competitiveness which is a keyissue on the road of internationalization. This article mainly researches thecurrent European marketing strategy of Huawei mobile phone products, and putsforward reasonable suggestions.