Glowing growth for men's grooming market

摘要

The anti-ageing product sector has traditionally been aimed at and driven by female consumers, but is now gradually migrating towards the male consumer. Traditionally, shaving and aftershave products have always been in demand by men, along with deodorants, antiperspirants, soaps and shampoos. But now men have also discovered skin care, with facial care products being the most popular, although it should be noted that there are now additional grooming ranges for men, such as waxing products, which are more prevalent in Europe and the Americas than in Asia, where the men have less body hair.