Taniya talks... men's fragrances

摘要

LIKE the women's fragrance market, men's fragrances are experiencing an increase in the oriental category. In previous years, the largest category for men's fragrances was fougere, with 56,3% market share in the US in 1999 and 56,6% in 2009. There was a dramatic decrease in 2010 as the market share went down to 51,8%, while orientals went from 21% in 1999 to 28,5% in 2010.