Givaudan Opens New Science and Tech Sensory Center, Launches Lavender Partnership

摘要

Givaudan SA has opened a new science and technology sensory center in Ashford, Kent, U. K.—complete with fragrance evaluation booths and simulated consumer bathroom areas for home care products—to evaluate and measure the benefits of perfume. "Odor evaluation is at the heart of our business," said Michael Carlos, head of Givaudan's fragrance division. "This investment gives our scientists state-of-the-art facilities in which to measure fragrance performance and to precisely understand the effect of different climates, conditions and equipment upon perfume performance."