Prinova's New Belgian Sales Office Is the Latest Piece of European and Asian Expansion

摘要

It's been 10 years since flavor and ingredient distributor Prinova opened its first European office-now the head office for Europe-in London. The company took another step forward on the continent when it opened a new office, Prinova Benelux & France N.V./S.A. in Belgium in March of this year. The office is headed by Ritzo Richie, who has more than 15 years of experience in the food industry. Most recently, he was department manager for nutrition at Helm Benelux NV. He has a wealth of sales experience but also a strong network for sourcing in Asia and good relationships with suppliers. Because of his contacts in the Far East, he may even be able to help the company push further into Asia, where it currently has a sales associate in China.