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>SUCCESS IN STORE: IS THE KEY TO SUCCESS IN AIRPORT RETAILING A FINELY TUNED BLEND OF SPECIALIZATION AND DIVERSIFICATION
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SUCCESS IN STORE: IS THE KEY TO SUCCESS IN AIRPORT RETAILING A FINELY TUNED BLEND OF SPECIALIZATION AND DIVERSIFICATION
Back in the mid-1980s, and still even today, most airport retail operators focused on gifts rather than reading material. Taking advantage of this hole in the market, the initial key merchandising strategy of Hudson News was to emphasize magazines, books and customer convenience products that travelers really needed.
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