Premiere screens: Innovative technology is an excellent tool for driving sales and brand awareness

摘要

Industry experts are predicting a notable increase in the use of digital media in the digital out of home (DOOH) market throughout 2011 and 2012. This is in part due to the maturity of the technology platforms that are required to deliver content but, more importantly, it is a result of brands realising the potential of new digital media, such as internet-based social networking sites and public digital poster boards.